Tech overload

One of the difficulties facing the organisers of meetings and exhibitions these days is that they’re being bombarded with advice from people who claim that they should be making use of this or that new technology. It sometimes feels as if there’s an avalanche of tech all of it, according to the evangelists, vital to…

Event data: are organisers making the most of it?

Most organisers gather data about attendees at their events, regardless of the type of event. Trade show organisers ask questions of their registrants to find out who they are, where they come from and what interests them. Meetings organisers find out everything they need to know about their delegates.  The exception seems to be organisers…

Technology and events: a recipe for confusion?

Organising events has never been an easy task but over recent years it has become even more difficult, mainly because organisers are under increasing pressure to adopt so many technologies – all presented as new and amazingly important but, in many cases, old and/or of limited use. But that doesn’t stop people telling organisers that…