Understanding the Cloud

In March 2012, Microsoft sponsored a piece of research that concluded that ‘…cloud computing will create nearly 14 million new jobs globally by 2015’. The fact that Microsoft offers cloud-based services clearly has nothing to do with this conclusion. This nonsense was followed in September by a story carried on the CloudPro website that opened:…

Making technology work

We all know the latest shiny thing will always attract attention and this is just as true in the meetings industry as anywhere else. Sometimes this leads to the implementation of technology for its own sake. The cry is ‘Look what it can do’ and never mind whether it is relevant or not. In reality…

Facts and figures on social media

A video has been circulating which parades a series of facts relating to social media (SM), in particular, Facebook. It’s a mix of the usual stuff such as there being 845 million users worldwide along with figures that haven’t been circulated quite so widely. There’s no doubt that SM is very powerful. I use Fecbook…

Gamification: just another fad?

There has never  been any shortage of fads and fashions in the events business. It could be argued that they’re harmless but  the reality is that they divert attention from the important questions affecting us all. Take one of the latest: gamification by which its promoters mean using some of the techniques of the games…

The truth about NFC

As more gadgets become available it seems that more people are flogging even more ideas. One of the latest to be promoted within the events industry is the use of smartphones for cashless payments and electronic ticketing. As ever in these situations, there is more hype in these claims than reality. Various organisations have introduced…