The role of technology in events

Having been an organiser of product launches and conferences, I’ve always known that it was a stressful occupation. At the same time it was hugely satisfying and I always thought that I was incredibly lucky to have such a great job. These days, though, I have enormous sympathy with organisers. Apart from all the stresses…

Conference App recommendations

A correspondent on one of the discussion forums that I watch recently posted a message asking for advice about having an app created for the conference that he runs. Surprisingly, he wasn’t buried under a deluge of messages from apps developers. I provided a fairly basic response: Before you make a decision, you need to…

Clarifying the benefits of NFC and RFID

An article appeared in the October 2012 edition of Exhibition news, making some startling claims about the benefits of radio frequency identification (RFID) and near field communications (NFC). Unfortunately the explanation of the pros and cons by the author of the piece was confusing. He said ‘At nearly all trade shows, a visitor has a…

Making technology work

We all know the latest shiny thing will always attract attention and this is just as true in the meetings industry as anywhere else. Sometimes this leads to the implementation of technology for its own sake. The cry is ‘Look what it can do’ and never mind whether it is relevant or not. In reality…

Social media a diversion for B2B events

Events technology supplier RefTech has claimed that a social media backlash is likely in the events industry, with much social media and events technology simply “expensive events evangelism there to divert attention”. Ken Clayton, one of the directors of the company – which provides badging services and registration and appointment software for exhibition and event…