Older people and technology

There’s an assumption in many parts of the meetings industry that older people are anti-tech and therefore can be safely ignored when discussing issues relating to technology. People should bear a couple of facts in mind: first, older people are often the ones who, if not actually making purchasing decisions, hold the purse strings. Second…

So much misinformation

Perhaps I shouldn’t let it get to me but I get really irritated by the amount of misinformation that’s bandied around the meeting and exhibition industries these days. What do I mean? I had an email a while ago from somebody suggesting that ‘big data’ would be a good topic for a seminar for the…

LinkedIn Events closure: probably doesn’t matter

So the LinkedIn events function has been discontinued? In all honesty, it probably doesn’t matter because it’s unlikely that it ever helped to attract any attendees to any conference or exhibition. In that respect it was no different to the events function in Facebook. There will be some who are probably already composing their rebuttal…

The role of technology in events

Having been an organiser of product launches and conferences, I’ve always known that it was a stressful occupation. At the same time it was hugely satisfying and I always thought that I was incredibly lucky to have such a great job. These days, though, I have enormous sympathy with organisers. Apart from all the stresses…

Conference App recommendations

A correspondent on one of the discussion forums that I watch recently posted a message asking for advice about having an app created for the conference that he runs. Surprisingly, he wasn’t buried under a deluge of messages from apps developers. I provided a fairly basic response: Before you make a decision, you need to…

Clarifying the benefits of NFC and RFID

An article appeared in the October 2012 edition of Exhibition news, making some startling claims about the benefits of radio frequency identification (RFID) and near field communications (NFC). Unfortunately the explanation of the pros and cons by the author of the piece was confusing. He said ‘At nearly all trade shows, a visitor has a…

Making technology work

We all know the latest shiny thing will always attract attention and this is just as true in the meetings industry as anywhere else. Sometimes this leads to the implementation of technology for its own sake. The cry is ‘Look what it can do’ and never mind whether it is relevant or not. In reality…