Social media a diversion for B2B events

Events technology supplier RefTech has claimed that a social media backlash is likely in the events industry, with much social media and events technology simply “expensive events evangelism there to divert attention”. Ken Clayton, one of the directors of the company – which provides badging services and registration and appointment software for exhibition and event…

Is the Web killing exhibitions?

An article on the Event magazine website reported that the British Association of Landscape Industries (BALI) exhibition has been deferred. The chief operations officer of BALI was reported as saying “Indications from other industry sectors as well as our own suggest that the appeal of traditional trade shows is on the decline and that biennial…

Event Apps – the decision

Every meeting planner needs apps – right? Well, not necessarily. It depends on how useful the app is to the attendees, how painful it is to set up and how reliable it is at the event. This is the balancing act that a planner needs to understand. The answer to the first question might seem…

Sales pitches won’t wash in seminars

We have all sat through seminars that looked excellent on paper but turned out to be straight sales pitches. Most of us in the UK sit and fume and then complain to each other in the following coffee break. Few have the nerve to stand up, make our way down a row of seats and…

On being a good presenter

A recent exchange on a website forum dealing with the subject of PowerPoint gave rise to this posting. I believe passionately that speakers should not put anything on screen until they can prove that it enhances their ability to communicate with their audience. The average PowerPoint presentation does the exact opposite. The slides get in…

Understanding the Cloud

In March 2012, Microsoft sponsored a piece of research that concluded that ‘…cloud computing will create nearly 14 million new jobs globally by 2015’. The fact that Microsoft offers cloud-based services clearly has nothing to do with this conclusion. This nonsense was followed in September by a story carried on the CloudPro website that opened:…

Making technology work

We all know the latest shiny thing will always attract attention and this is just as true in the meetings industry as anywhere else. Sometimes this leads to the implementation of technology for its own sake. The cry is ‘Look what it can do’ and never mind whether it is relevant or not. In reality…

Facts and figures on social media

A video has been circulating which parades a series of facts relating to social media (SM), in particular, Facebook. It’s a mix of the usual stuff such as there being 845 million users worldwide along with figures that haven’t been circulated quite so widely. There’s no doubt that SM is very powerful. I use Fecbook…

Gamification: just another fad?

There has never  been any shortage of fads and fashions in the events business. It could be argued that they’re harmless but  the reality is that they divert attention from the important questions affecting us all. Take one of the latest: gamification by which its promoters mean using some of the techniques of the games…